The St. Regis New York
Fifth Avenue · Midtown · New York
Built by John Jacob Astor IV in 1904, with butler service on every floor and the King Cole Bar, where the Red Snapper, the hotel's Bloody Mary, was introduced in the 1930s.
Book direct
The best rooms and upgrades usually go to guests who book with the hotel itself, by phone or through its own website.
Ask for the history
Grand hotels are proud of their past. Ask the concierge which suite was whose; the answer is often worth the question.
Dress for the public rooms
Bars and restaurants in palace hotels expect smart dress in the evening, and a few still ask for a jacket.
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Source: Gentlemen's Atlas editors (public records). Checked October 2026. Gentlemen's Atlas is independent; paid partners are always marked.
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